Turning Passion Into Profits
What if heartbreak could spark a movement and a business?
The next edition of The Good Life Session features Erlena Tan, founder of FLooF, a pet wellness brand born from love, loss and a relentless pursuit of better health for our furry companions.
After losing her beloved pet Midnight to renal failure, Erlena embarked on a mission to uncover the truth behind commercial pet food and discovered the transformative power of nutrition.
In this session, Erlena shares how she turned personal grief into purpose, building a thriving business that helps pets live longer, healthier lives.
Whether you’re a pet lover, aspiring entrepreneur or someone seeking meaning in your work, this talk will inspire you to turn your passion into profits with heart, integrity, and impact.
This session is exclusive to club members.
Erlena Tan is the founder of FLooF, a Singapore-based pet wellness brand dedicated to clean, transparent,and nutritionally sound pet food.
Her journey began with the loss of her pet Midnight, whose battle with renal failure revealed the hidden dangers of commercial pet diets.
Motivated by love and a desire to help others avoid the same heartbreak, Erlena launched FLooF to empower pet owners with better choices and honest information.
Today, FLooF is more than a business, it’s a movement. Backed by lab reports, customer testimonials, and visible health transformations, Erlena’s work continues to give pets a second chance and owners more time with the animals they cherish.
